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Toronto agency Lowe Roche has created a moving and interactive personal apology from o.b. to its customers who suffered from the disappearance of its o.b. Ultra products from store shelves since 2009. In 2010 the company announced the discontinuing of the applicator-less product sparking an outcry from its fans and a run on the product on websites like eBay. Well, J&J has brought Ultra back and with it this special apology and coupon (valid in Canada only).