O.B. Triple Sorry
December 7th, 2011
Design: Lowe Roche
Client: O.B. / Johnson & Johnson Inc.
Date: 2011
Toronto agency Lowe Roche has created a moving and interactive personal apology from o.b. to its customers who suffered from the disappearance of its o.b. Ultra products from store shelves since 2009. In 2010 the company announced the discontinuing of the applicator-less product sparking an outcry from its fans and a run on the product on websites like eBay. Well, J&J has brought Ultra back and with it this special apology and coupon (valid in Canada only).
-Hannah Wise
Entry Filed under: Advertising,Brand,Film and Video
13 Comments Add your own
1. Constance | December 7th, 2011 at 11:04
Nice work Lowe Roche. A lot of the viral marketing out there is cheesy, disguised as somehow “real” or otherwise kind of low brow. But this is great and really funny.
I’d love to know how this technology works!
2. Cathy | December 7th, 2011 at 16:18
Great work!
3. gdurrell | December 7th, 2011 at 22:42
sounds like The Sponge.
http://en.wikipedia.org/wiki/The_Sponge
4. mabel | December 8th, 2011 at 12:09
Hmmm…I wonder how much of the “discontinuation” was strategy to build hype?
If these ladies were so nuts about eco-tampons, why not switch brands from the Big Pharma o.b. to NatraCare or Seventh Generation. Plus, J&J/o.b. were pushing surgical and medication alternatives to their Ultra product online when backlash forced them to remove the links. Sorta offensive.
But amusing marketing work, no less.
5. Hannah | December 8th, 2011 at 13:19
Ha ha Durrell! Life imitating art…
6. Trudy | December 29th, 2011 at 08:37
Such a nice song (and guy)
Great technology and funny
Thanx
Trudy
(Holland)
7. Susy | February 13th, 2012 at 04:28
Oh, so nice ………… who’s the guy singing? Please could you help me in finding some information about him’
8. Chrissie | February 14th, 2012 at 08:00
I’m looking for the song, too. I want to know who’ singing and is there an “Original version”?
Could you please help me?
Thanks!
9. lucia | February 21st, 2012 at 13:30
my compliments, fantastic idea, no sex, no vulgarity, only love.. yes is a very good idea.
10. Helena | March 3rd, 2012 at 16:21
MARAVILHOSA!!!
Muito criativa e cativante para qualquer ser humano!
Dá pra se sentir única!
11. Lisa Cartwright | March 3rd, 2012 at 17:56
Guy is a hunk–love his voice–love a guy saying sorry–
love seeing my name on a guy’s arm–absolutely perfect!!
Would buy a CD of his anytime!! What is his name????
12. Joh | April 14th, 2012 at 11:03
This is a truly hilarious ad campaign! It’s really amazing, a brilliant use of technology, and I would love to know more about the performer! His expressions are priceless…who is this mystery man??? I hope his anonymity isn’t part of the campaign!
13. Rhiannon | April 19th, 2012 at 17:10
I love this…. great idea, and glad they’re back though a bit late for me.
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