UnPAPER
November 10th, 2009
Design: Tobias Wong
Client: PAPER
Date: 2009
Rather than design an object to be disposed of, Wong decided to not make anything. Or, rather, to create a conceptual piece by “unmaking” something—a strategy that likewise reduces waste. Using a magazine as his medium, Wong collaborated with PAPER to “edit out” a 10-page section and make it available only online. Converting those pages from print to digital format (viewable at papermag.com) saved roughly 13 trees, decreasing PAPER’s footprint for the month. If every magazine followed this example, entire forests could be spared each issue.
Entry Filed under: Book/Magazine
1 Comment Add your own
1. Joshua K. | November 10th, 2009 at 12:04
Or you could just not print magazines and newspapers entirely…
Yeah I don’t quite see the point in this.
It’s like designing millions of cars, then making one specific car that uses 10% less material which saves thousands of tons of energy.
Creating something new to offset something else that exists in the billions doesn’t seem like a great way of actually reducing waste.
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