Brand

The Juice Truck

Design: Glasfurdan and Walker
Client: The Juice Truck
Date: 2011

Add comment February 2nd, 2012

Western Front Identity

Design: Karianne Blank
Client: Western Front Gallery
Date: 2010

Add comment January 27th, 2012

HBC + Langford Canoe

Design: Langford
Client: Hudson’s Bay Company
Date: 2011

Add comment January 23rd, 2012

Artspeak 25 Years

Design: Working Format
Client: Artspeak
Date: 2011

Add comment December 22nd, 2011

PennySmash Vancouver

Design: Todd Falkowsky, with Scott Hawthorn, Bob Kronbauer, Tyler Quarles and Adrian McInnes.
Client:
Date: 2011

citizen brand proudly presents PennySmash, a project that hijacks the familiar souvenir penny press to produce truly affordable works of art. For just $2.01, fans can purchase new work by Ken Lum, Jerszy Seymour, Ian Grais and Natalie Purschwitz.

Marrying conceptual art with accessible design, PennySmash is a locally produced counterpoint to the generic mementos of our time. When you buy a PennySmash penny you not only receive a unique piece of artwork by a celebrated artist or designer, you also take part in the production process. Equal parts art piece, souvenir and experience, PennySmash is an indelible reminder of where you were and when.

The first PennySmash machine was launched in Toronto, and was recently added to the permanent collection of the Design Exchange. Full sets of pennies from all machines are available at pennysmash.ca.

Buy pennies from all the machines.

Add comment December 12th, 2011

O.B. Triple Sorry

Design: Lowe Roche
Client: O.B. / Johnson & Johnson Inc.
Date: 2011

O.B. Triple Sorry

Toronto agency Lowe Roche has created a moving and interactive personal apology from o.b. to its customers who suffered from the disappearance of its o.b. Ultra products from store shelves since 2009. In 2010 the company announced the discontinuing of the applicator-less product sparking an outcry from its fans and a run on the product on websites like eBay. Well, J&J has brought Ultra back and with it this special apology and coupon (valid in Canada only).

-Hannah Wise

6 comments December 7th, 2011

Golden Boy Rebrand

Design: Taxi
Client: Golden Boy
Date: 2011

2 comments November 29th, 2011

Habit Coffee Stamp Cards

Design: Caste Projects
Client: Habit Coffee, Victoria, BC
Date: 2010

Caste Projects’ ongoing branding work for Habit Coffee flies in the face of traditional brand consistency. In lieu of rigidly enforced graphic standards—
even the Habit logo appears in many different forms—Caste employ a playful varied, hand-rendered approach to create a rich brand personality.

To be fair, this is hardly the first identity to challenge the conventions of branding in this way, but it is a great example of how to do it well; each new postcard, t-shirt or advertisement, yielding genuine surprise and delight. One of my personal favorites is this series of customer loyalty stamp cards featuring a whimsical range of illustrations, which at first glance have little or no connection with coffee. Instead, the subject matter alludes to a larger culture that celebrates local experience (bicycles, BC ferries), the environment (the indigenous giant octopus) and values old-fashioned skill and craftsmanship (yo-yo tricks, fishing flies).

2 comments September 27th, 2011

Toronto Pearson International Airport Identity

Design: Ove Design and Communications
Client: Greater Toronto Airport Authority
Date: 2011

Toronto’s Pearson Airport was under construction for years (is it still?) and now it has a renovated identity. The graphic identity and website are the first of many elements being rolled out which include new guest services, new retail outlets, and events and entertainment among others.

“The logo’s multiple, vibrant colours represent the cultural diversity of Toronto and the world we provide access to. Together, the lines create a human figure that is embracing and reaching out to the world,” says Pamela Griffith-Jones, Chief Marketing and Commercial Officer for the Greater Toronto Airports Authority. “For You. The World” puts our customers at the centre of it all, conveying our commitment to being the ultimate host while reminding them of our global reach.”

6 comments September 15th, 2011

Now Magazine Logo

Design:
Client:
Date:

Add comment September 15th, 2011

National Arts Centre

Design: Design Collaborative
Client: National Arts Centre
Date: 1967

Add comment August 5th, 2011

ICC Compliance Center Re-branding

Design: Paul Panfalone
Client: ICC Compliance Center
Date: 2010

1 comment July 25th, 2011

Winnipeg Jets Brand Book

Design:
Client: True North Entertainment
Date: 2011

15 comments July 25th, 2011

One Button Blazer

Design: Smythe Les Vestes
Client:
Date: 2011

This boutique label is taking the global fashion world by storm this week thanks to The Duchess of Cambridge, seen boarding her flight to Canada wearing the navy blazer.

Add comment July 1st, 2011

Freedom 55

Design: Gottschalk+Ash
Client: Freedom 55 Financial
Date: unkown

Add comment June 21st, 2011

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