Film and Video

Arcade Fire The Wilderness Downtown

Design: Chris Milk
Client: Arcade Fire/Google Chrome
Date: 2010



Wow.

Maybe I’m just homesick, but this blew me away. Get Google Chrome and check this out. Do it. Now.

- Hannah Wise

Add comment August 30th, 2010

Lines – Vertical

Design: Norman McLaren and Evelyn Lambart
Client: The National Film Board of Canada
Date: 1960

Add comment August 30th, 2010

Russian Dolls Ad

Design: Tribal DDB and Bent Image Lab
Directors: Rob Shaw and Chel White
Client: BC Dairy Foundation
Date: 2009

Add comment August 8th, 2010

Nature On Its Course Poster

Design:
Client:
Date: 2009

Add comment July 31st, 2010

“Spacious Thoughts” Video

Design: Fluorescent Hill
Client: NASA, Anti- Records
Date: 2010

NASA feat. Kool Keith & Tom Waits

Add comment July 27th, 2010

“Myriad Harbour” Video

Design: Fluorescent Hill
Client: The New Pornographers, Last Gang Records Inc.
Date: 2008

There’s nothing psychedelic about The New Pornographer’s music, but apparently Dan Bejar’s hair has a mind of its own. To be fair, this is miles away from sixties pastiche, despite the inherent trippiness. Executed in clean vector-style illustrations and a limited colour palette, this is more like psychedelia on a diet . . . and it looks good.

-Michael Erdmann

Add comment July 6th, 2010

Canada Vignettes – The Maple Leaf

Design:
Client: The National Film Board
Date: 1977

Add comment May 23rd, 2010

Rethink Scholarship Commercial

Design: Chris Serravalle and Rethink
Client:
Date: 2010

Wonderful.

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1 comment May 18th, 2010

Toronto Palestine Film Festival Poster

Design:
Client: Toronto Palestine Film Festival
Date: 2009


1 comment May 15th, 2010

Assassin’s Creed II Video Game

Design: Ubisoft Entertainment
Client:
Date: 2009

The inaugural Canadian Video Game Awards was held in Vancouver this week and Montreal’s Ubisoft Entertainment took away four of the eleven prizes for Assassin’s Creed II: Best Game Design, Best Console Game, Best Visual Arts, and Best Technology (shared with Prototype, created by Vancouver’s Radical Entertainment).

The video game world is beyond my realm of experience, but since Canada is at the forefront of game development and design, I figured this was well worth mentioning. I have not played this game, but it looks like the graphics are outrageously good, and from the trailer, it looks to have all the requisite blood, suspense, dark cloaks and T&A to keep gamers interested until the next big thing is launched. If anyone who has played the game cares to comment, please fill me in on what it is that makes this game so good.

-Hannah Wise

Add comment May 7th, 2010

No Fees = No Stress TV Spot

Design: Rethink Communications
Creative Directors: Chris Staples/Ian Grais
Client: Coast Capital Savings
Date: 2010

Add comment May 2nd, 2010

Canada Vignettes – Faces

Design:
Client: The National Film Board
Date: 1978

1 comment April 21st, 2010

King Eddy Projection

Design: Resolve Design
Client: King Eddy Hotel, Calgary
Date: 2009

Add comment March 18th, 2010

“Worth It” TV Spot

Design: Giant Ant Media
Client: Pacific Salmon Foundation
Date: 2010

Add comment February 10th, 2010

The Miracle Food TV Spots

Design:
Client: themiraclefood.ca
Date: 2009

At the risk of fueling one of the most negative  threads on the CDR, I can’t resist posting this ad (apologies for the poor quality, this is the only version available for our use* – click here to see others): A screen shot from themiraclefood.ca was posted here a few weeks ago with no further explanation from us. At first, there was no response, but a few days later the comments started. Since then it’s been a steady stream of people who seem genuinely offended by these commercials – so offended that just a screen shot of the web page is an opportunity to vent.

Maybe I’m missing something, but I find it hard to believe that people are that upset by these commercials. Aside from the pleasantly acerbic tone, there’s nothing particularly edgy or controversial here. Still, the comments seem to be authentic (each comes from a unique author at a unique IP address). It’s always difficult to completely rule out trolls and this could be part of a well orchestrated guerrilla marketing initiative, though that seems a little out of character for this campaign. As Jess Sloss pointed out on Social Squared, the miracle food website and campaign as a whole (or lack thereof) seems to be missing a lot of the marketing components we’ve come to expect from this type of campaign – *no official youtube uploads, no social media component and no ownership. Video blogger John Doody goes one step further, suggesting that the campaign is so badly done that it must be intentional – an elaborate fake/marketing test. Not sure that this is the story either, but there’s definitely something going on. Anyone know who’s behind this campaign?

-Michael Erdmann

5 comments February 3rd, 2010

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