The newly launched RETRONTARIO website serves as a growing repository for vintage video and audio footage from Ontario’s history. Clearly a source of much amusement, the site (which sprung from a popular YouTube channel) has established itself as a credible online museum and invites you to submit your own dusty tapes to add to the collection.
A retro style 4 minute long commercial for the re-launch of the Eaton’s department store brand name. The commercial was split up and placed onto TV as episodes. The 2 million dollar budget meant high production values but the ads did not boost the brand, Sears bought Eaton’s a year later.
Originally a simple Twitter feed @shitgirlssay, this web series just launched and has already generated considerable buzz. Not sure what you think, but it would seem these guys have hit a nerve. Looking forward to Episode 2!
Design: Lowe Roche
Client: O.B. / Johnson & Johnson Inc.
Date: 2011
Toronto agency Lowe Roche has created a moving and interactive personal apology from o.b. to its customers who suffered from the disappearance of its o.b. Ultra products from store shelves since 2009. In 2010 the company announced the discontinuing of the applicator-less product sparking an outcry from its fans and a run on the product on websites like eBay. Well, J&J has brought Ultra back and with it this special apology and coupon (valid in Canada only).
“The most riveting episode in sports history.” That’s what ESPN called what played out in the fourth-set tie-breaker waged between unkempt tennis legends Bjorn Borg and John McEnroe in their historic 1980 gentlemen’s singles final at Wimbledon.
On Saturday night at Toronto’s Commerce Court, performance artists (and spry tennis players) Tibi Tibi Neuspiel and Geoffrey Pugen will replay that tie-breaking thriller every hour as part of the city’s all-night art blast Nuit Blanche—wooden rackets, headbands, naked emotion and all. Amazingly, these guys, who bear a resemblance to the court heroes of yore, will attempt to recreate each point of the tie-break stroke by stroke. -Via