Expo Ernie Chocolatey Peanut Candies
Design:
Client: Expo 86
Date: 1986
Add comment August 28th, 2010
Design:
Client: Expo 86
Date: 1986
Add comment August 28th, 2010
Design:
Client: Umbra
Date: 2009

Following the remix trend, Umbra produces a number of market tests of the repurposed variety (taking found objects and upcycling them into a new use). I am not convinced on the success of this tactic here given that the results are so homely and unappealing, both qualities that consumer goods die from. The connection between the found objects and the function/purpose of the clock seems to have been lost in translation, with the glued on objects adding little to the objects narrative. What story/experience does a cassette tape and stuffed animal join to create? Why, in the world of mass time availability (phones, micowaves, DVD players, etc) do we need another clock? I applaud Umbra for the risk taking and ground breaking though, as good ideas like repurposing are always worth exploring.
3 comments August 27th, 2010
Design:
Client: PoliceBusinessCards.com
Date: 2010





Add comment August 15th, 2010
Design: Roman Izdebski and Rik Zak
Client: Sensetive In4mation Inc.
Date:

2 comments June 24th, 2010
Design:
Client: Fortnight Lingerie
Date: 2010
5 comments May 28th, 2010
Design:
Client: Carleton Student Government
Date:

Add comment May 23rd, 2010
Design:
Client: Maple Leafs
Date: 2009
Add comment December 22nd, 2009
Design: John Alexander
Additional Credits: Concept – Dan Aykroyd, Bottle Producer – Bruni Glass, Distiller – Diamond Estates Wines & Spirits Ltd.
Client: Crystal Head Vodka/Globefil, Kingston ON
Date: 2008

“We have this mystic symbol, in which we have chosen to enclose – joy, in the form of a very pure alcoholic beverage.”
-Dan Aykroyd
2 comments October 26th, 2009
Design: Gottschalk & Ash, Toronto, ON
Client: Ontario Lottery and Gaming Corporation
Date:

7 comments September 22nd, 2009