Logo
Design:
Client: City of Toronto
Date: 2009
Yesterday (May 18th) marked the launch of Toronto’s new A La Cart program, which features 8 street vendors scattered throughout the city (but mostly near Nathan Phillips Square) selling street foods other than hotdogs.
Each of these independent vendors is equipped with a vending cart custom designed for the City of Toronto and emblazoned with the above logo, which features a rather witty typeface implied by cutlery on plates.
-John Ryan
May 19th, 2009
Design: Winkreative and Tyler Brûlé
Client: Porter Airlines
Date: 2004
May 17th, 2009
Design:
Client:
Date:
May 16th, 2009
Design:
Client: National Defence
Date: 2009
The Canadian Maple Leaf has been stylized to represent the upward and outward development of Canadian aviation. Starting at its base with the Silver Dart, the first powered heavier-than-air aircraft to fly in Canada and soaring upwards to the stars, the logo celebrates the chronology of development, design, history and emotions as we move from the very primitive to the unlimited. At the highest point lies the North Star representing many things – space flight, excellence, the North, the future. The star represents both reaching for future goals and the Canadian space program, perhaps the greatest of our technological achievements. Using a range of colours, the logo demonstrates the complexity and diversity of our achievements in aviation as well as those Canadians that populate its history.
Via
May 14th, 2009
Design:
Client: CAE
Date:
May 14th, 2009
Design:
Client: Progressive Conservative Party of Canada
Date: 1980’s
May 12th, 2009
Design: Kaldor Brand Strategies
Client: Museum of Vancouver (formerly Vancouver Museum)
Date: 2009
May 11th, 2009
Design:
Client: Rogers Communications Inc.
Date:
May 10th, 2009
Design:
Client: BC Transit, Victoria, BC
Date: 2008
Before
After
BC Transit, the crown corporation that provides public transportation throughout British Columbia (except for Metro Vancouver), has been exploring a new identity including this logo and a new livery. The rebrand has yet to launch system wide, but we’ve been living with the new identity in Victoria for almost a year now. Still, I keep hoping this will undergo one more revision before launch.
Recently, BC Transit has made major efforts to improve services and increase ridership. Rebranding is a logical extension of these efforts; a great opportunity to focus public attention, repackage the transit experience and get us looking positively into the future. Unfortunately, this design feels like a missed opportunity. The italic text and two-colour-gradient-knot business are definitely flashier than the old logo, but they’re too pedestrian to grab anyone’s attention and too amateurish to change public perceptions or create any kind of brand cachet.
As one fellow Victorian has already pointed out, the design also doesn’t say much for the future of new transit solutions in BC. While BC Transit’s mandate refers to “passenger transportation systems and rail systems” and current projects such as the Victoria Regional Rapid Transit Project (VRRTP) are examining solutions from rail to water taxis, this logo (with it’s abstracted road) seems tied to the existing solution – buses and pavement.
-Michael Erdmann
May 6th, 2009
Design:
Client: PavCo
Date:
May 4th, 2009
Design: Calder Bateman/ Identica- Cossette
Client: Government of Alberta
Date: 2009
Out here in Alberta we’re getting rebranded. After many months of extensive research across Canada and the U.S., The Alberta Brand (http://www.albertabrand.com) committee chose the slogan: “Freedom to Create Spirit to Achieve”. In my discussions with Alberta Brand representative Marvin Luethe: The brand is clearly about the people of Alberta rather than the place. In addition, the logo shown above was created in more than one hundred versions to evaluate the most appropriate signature that felt right for Alberta. From a native Albertan perspective: I find this new logo and brand inspiring and very meaningful. I wonder what our friends across the country think?
-Greg Ball
May 3rd, 2009
Designer: Rudy Hurtado (in-house Toronto Star Graphics)
Client: Torstar Corporation
Date: 1998
May 1st, 2009
Design: Bruce Mau Design
Client: Ontario Science Centre (Current)
Date: 2004
May 1st, 2009
Design: Allan Fleming
Client: Ontario Science Centre
Date: 1968
The Ontario Science Centre corporate identity has to be considered one of, if not THE best logos in Canadian design history. It was created in the latter half of the 1960s by legendary Canadian designer Allan Fleming.
Simple, clean and incredibly smart, the logo is timeless in its idea as well as execution. It says ’science’ without being boring and communicates “Ontario’ without being bureaucratic.
In 2004 Bruce Mau Design in Toronto was asked by the centre to refresh the logo. Thankfully, Mau and his team were able to recognize the genius of the original mark and only changed the wordmark, leaving the symbol in it’s original form.
Hopefully the logo will be around for another 40 years.
- Dave Watson
Click to see the current version.
May 1st, 2009
Design:
Client: Women’s Musical Club of Toronto
Date:
April 30th, 2009
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