Progressive Conservative Party Logo
Design:
Client: Progressive Conservative Party of Canada
Date: 1980’s
1 comment May 12th, 2009
Logo
Museum of Vancouver Logo
Design: Kaldor Design Group
Client: Museum of Vancouver (formerly Vancouver Museum)
Date: 2009
Add comment May 11th, 2009
Rogers Centre Logo (formerly known as Sky Dome)
Design:
Client: Rogers Communications Inc.
Date:
5 comments May 10th, 2009
BC Transit Rebrand
Design:
Client: BC Transit, Victoria, BC
Date: 2008
Before
After
BC Transit, the crown corporation that provides public transportation throughout British Columbia (except for Metro Vancouver), has been exploring a new identity including this logo and a new livery. The rebrand has yet to launch system wide, but we’ve been living with the new identity in Victoria for almost a year now. Still, I keep hoping this will undergo one more revision before launch.
Recently, BC Transit has made major efforts to improve services and increase ridership. Rebranding is a logical extension of these efforts; a great opportunity to focus public attention, repackage the transit experience and get us looking positively into the future. Unfortunately, this design feels like a missed opportunity. The italic text and two-colour-gradient-knot business are definitely flashier than the old logo, but they’re too pedestrian to grab anyone’s attention and too amateurish to change public perceptions or create any kind of brand cachet.
As one fellow Victorian has already pointed out, the design also doesn’t say much for the future of new transit solutions in BC. While BC Transit’s mandate refers to “passenger transportation systems and rail systems” and current projects such as the Victoria Regional Rapid Transit Project (VRRTP) are examining solutions from rail to water taxis, this logo (with it’s abstracted road) seems tied to the existing solution – buses and pavement.
-Michael Erdmann
7 comments May 6th, 2009
Alberta Rebrand
Design: Calder Bateman/ Identica- Cossette
Client: Government of Alberta
Date: 2009
Out here in Alberta we’re getting rebranded. After many months of extensive research across Canada and the U.S., The Alberta Brand (http://www.albertabrand.com) committee chose the slogan: “Freedom to Create Spirit to Achieve”. In my discussions with Alberta Brand representative Marvin Luethe: The brand is clearly about the people of Alberta rather than the place. In addition, the logo shown above was created in more than one hundred versions to evaluate the most appropriate signature that felt right for Alberta. From a native Albertan perspective: I find this new logo and brand inspiring and very meaningful. I wonder what our friends across the country think?
-Greg Ball
3 comments May 3rd, 2009
Toronto Star Masthead
Designer: Rudy Hurtado (in-house Toronto Star Graphics)
Client: Torstar Corporation
Date: 1998
1 comment May 1st, 2009
Ontario Science Centre Logo (Current)
Design: Bruce Mau Design
Client: Ontario Science Centre (Current)
Date: 2004
Add comment May 1st, 2009
Ontario Science Centre Logo (Original)
Design: Allan Fleming
Client: Ontario Science Centre
Date: 1968
The Ontario Science Centre corporate identity has to be considered one of, if not THE best logos in Canadian design history. It was created in the latter half of the 1960s by legendary Canadian designer Allan Fleming.
Simple, clean and incredibly smart, the logo is timeless in its idea as well as execution. It says ’science’ without being boring and communicates “Ontario’ without being bureaucratic.
In 2004 Bruce Mau Design in Toronto was asked by the centre to refresh the logo. Thankfully, Mau and his team were able to recognize the genius of the original mark and only changed the wordmark, leaving the symbol in it’s original form.
Hopefully the logo will be around for another 40 years.
- Dave Watson
Click to see the current version.
5 comments May 1st, 2009
Women’s Musical Club of Toronto Logo
Design:
Client: Women’s Musical Club of Toronto
Date:
2 comments April 30th, 2009
Musée D’Art Contemporain De Montréal Logo
Design:
Client: Musée D’Art Contemporain De Montréal
Date:
Add comment April 29th, 2009
Halifax 2011 Canada Winter Games Logo
Design: Extreme Group, Halifax NS
Client: Halifax 2011 Canada Winter Games Host Society / Société Hotesse des Jeux du Canada de 2011 de Halifax
Date: 2009
The Canada Games are a celebration of athletics, community and the city in which they take place. We have created a stylized explosion of winter colours that evokes the energy and activity of Halifax in a youthful way. A blend of winter blues are employed to create a progressive and youthful feel, while the Canada Games’ gold promotes the idea of achievement and maintains a level of sophistication.
2 comments April 26th, 2009
Air Canada Centre Logo
Design:
Client: Maple Leaf Sports and Entertainment
Date:
4 comments April 26th, 2009