Winter Olympics 2010 Identity (Concept)
Design: Greg Durrell
Client:
Date: 2004
Add comment February 28th, 2010
Olympics and Games
Toronto ’96 Olympic Bid Poster
Design: Gottschalk+Ash International
Client: Toronto Olympic Committee
Date: 1990
This rare poster for the Toronto ’96 Olympics Bid features the campaign’s slogan ‘Meeting Place on a Great Lake’.
(Via www.OlympianArtifacts.com)
3 comments February 28th, 2010
Toronto ’96 Olympic Bid Book (Softcover)
Design: Gottschalk+Ash International
Client: Toronto Olympic Committee
Date: 1990
This softcover book for Toronto’s ’96 Olympics bid features a toned down version of the Toronto ’96 Bid Logo.
(Via www.OlympianArtifacts.com)
Add comment February 28th, 2010
Rally’Round Postcard
Design: unknown
Client: Garibaldi Olympic Development Association
Date: 1961
In 1966, after six years of construction and development Garibaldi Lifts Limited (a for profit sister company to Garibaldi Olympic Development Association) opened a skiing lodge with gondolas, T-bars and a double chair in Whistler. But long before any amenities were in place, GODA was already generating support for an official Olympic bid.
This postcard shows a kinetic oil pastel rendering of a skier and a figure skater, as well as an early iteration of Garibaldi’s bid logo, featuring a stylized torch sitting atop a bold slab-serif G.
Unfortunately GODA’s efforts were unsuccessful, and they lost the Canadian nomination to Calgary, Alberta; which in turn lost to Mexico City (which features some of this author’s favourite non-Canadian Olympic designs).
(Via Whistler Museum & Archives Society)
2 comments February 28th, 2010
Whistler (Artist’s Rendering)
Design:
Client: Garibaldi Olympic Development Association
Date: 1960
In 1960 a group of Vancouver businessmen formed the Garibaldi Olympic Development Association and began the long process of cultivating the remote mountain range we now know as Whistler Blackcomb. With minimal road access, no sewage or hydro and no lifts or lodges, Whistler was a far cry from the world class skiing resort it is now. This artist’s rendition, dated 1960, of what Whistler could someday be was instrumental in inspiring support for development of the area.
(Via Whistler Museum & Archives Society)
1 comment February 28th, 2010
XXth Olympiade 1972 Bid Book
Designer:
Client: Montreal Olympic Committee
Date: 1970
This Bid Book for the XXth Olympiade in 1972 features a photograph depicting Montreal as a bustling metropolis, starkly contrasted by the regal styling of the typography which says “Montréal Invites and is Ready”. For those who attended elementary school in Canada, the layout and design of this cover closely resembles the Royal portrait seen at the front entrance of public schools throughout the country.
(Via www.OlympianArtifacts.com)
Add comment February 28th, 2010
Toronto ’96 Olympic Bid Book
Design: Gottschalk+Ash International
Client: Toronto Olympic Committee
Date: 1990
With Gottschalk+Ash International taking the reins on the design of the proposal, the over-arching theme of the creative was celebration, energy and vitality. Though the Toronto bid tended more towards the crisp modern aesthetic of the Montreal ’76 olympics (leaving behind the ‘jazziness’ of Calgary’s outputs in ’88) it did commit one cardinal sin of design: a prime mark–a glyph used exclusively for denoting the (non-metric) inches and feet units of measurement–instead of a leading apostrophe in the abbreviated 96 of the logo.
Add comment February 28th, 2010
Red Mitten Posters
Design: VANOC (Greg Durrell)
Client: VANOC
Date: September 2009
“When we began the Red Mitten project, we envisioned the mittens being the thread which would unite our country together. With $5 of each pair of mittens going to Canadian athletes, it was a no-brainer that the thread from the mittens could build the form of athletes.”
Greg Durrell
Add comment February 27th, 2010
Save Winter Campaign
Design: Dogwood Initiative
Client: Self-initiated
Date: 2010
http://savewinter.ca/
The Save Winter campaign was designed to capture some of the Olympic media spotlight. Playing perfectly off of VANOC’s much talked about weather woes, Dogwood created their own team of winter-sport-loving mascots, but instead of gold medals, these mascots are cheering for snow (via political action on climate change). Like Dogwood’s successful Tankers Are Loonie project, the project also includes decals that alter the face of Canada’s two dollar coin, hijacking currency to spread their message.
1 comment February 27th, 2010
Red Tent Campaign
Design:
Client: Pivot Legal Society
Date: 2010
Barry Calhoun
Picking up on a concept pioneered in France, the Red Tent Campaign aims to increase the visibility of Vancouver’s homeless population, by distributing these red tents during the Games.
Add comment February 27th, 2010
Petro-Canada Is Making A Killing
Design:
Client: 2010 Corporate Campaign
Date: 2009
2010 Corporate Campaign - http://2010campaign.wordpress.com/
Add comment February 27th, 2010
Blood On Your Hands
Design
Client: 2010 Corporate Campaign
Date: 2009
2010 Corporate Campaign - http://2010campaign.wordpress.com/
Part of a series aimed directly at Olympic sponsors, this info flyer takes aim at HBC’s colonial roots (which are also Canada’s colonial roots, despite what our Prime Minister seems to believe), but unfortunately ignores anything from the last 100 years.
1 comment February 27th, 2010
Fuck The Cultural Olympiad Poster
Design:
Client: Art & Anarchy
Date: 2009
http://artandanarchy.wordpress.com/
Add comment February 27th, 2010
Stop The Greenwash Flyer
Design: Gord Hill
Client: no2010
Date: 2009
The Blackbird - http://www.flickr.com/photos/blackbird_hollow
Add comment February 27th, 2010
