Gum Thief Videos

January 29th, 2010

Designer: Crush Inc
Client: Randomhouse Canada
Date: 2007

In the lead-up to the release of Douglas Coupland’s The Gum Thief, Randomhouse Canada commissioned Toronto-based Crush Inc to create a series of short vignettes featuring passages from the book. Each clip features a unique look and feel, with the only constant being Coupland’s narration.

‘Roger’ takes us on a stroll through an unnamed office supply store, with signage and price tags echoing the narrator’s words; ‘Glove Pond’ does the same, but uses the pages of an old magazine, and the faux vintage ads for cigarettes and booze within it, to tell the story of the similarly titled novel within a novel; and my personal favourite ‘Bethany’ uses staples and post-its to create everything from graves to kinetic type.

You can see all three vignettes, and more of Crush Inc’s work here.

-John Ryan

Entry Filed under: Film and Video