Alberta Rebrand
May 3rd, 2009
Design: Calder Bateman/ Identica- Cossette
Client: Government of Alberta
Date: 2009
Out here in Alberta we’re getting rebranded. After many months of extensive research across Canada and the U.S., The Alberta Brand (http://www.albertabrand.com) committee chose the slogan: “Freedom to Create Spirit to Achieve”. In my discussions with Alberta Brand representative Marvin Luethe: The brand is clearly about the people of Alberta rather than the place. In addition, the logo shown above was created in more than one hundred versions to evaluate the most appropriate signature that felt right for Alberta. From a native Albertan perspective: I find this new logo and brand inspiring and very meaningful. I wonder what our friends across the country think?
-Greg Ball
Entry Filed under: Advertising,Brand,Graphics,Logo
3 Comments Add your own
1. Todd Falkowsky | May 3rd, 2009 at 18:06
The script font is so fitting for Alberta, it feels wild, loose and free. The tone and emotion are bang on. Good stuff and smart design choices.
2. Caryn | May 4th, 2009 at 06:59
Heard about this redesign via and thought I would share the
I have actually not been to Alberta, but get a definite warm feel for the people with the new brand and how it is used.
3. Caryn | May 4th, 2009 at 07:01
hm… I don’t think that html is working properly. BrandNew is here: http://www.underconsideration.com/brandnew/
and the article I referred to about the rebrand is here: http://www.underconsideration.com/brandnew/archives/alberta_scripts_a_new_story.php
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