Boyardee Missing
January 3rd, 2008
Designer: Unknown
Date: Unknown
Client: Unknown

Here’s a strange one: this poster was seen on a mailbox in downtown Toronto. The message is cryptic, and aside from an image of Chef Boyardee, there’s no hint at who the client is (the copy’s tone and typos seem out of sync with the advertising efforts of a major corporation).
It could be any one of a number of things: an alternate reality game as part of a marketing effort for Chef Boyardee (seems a little high-brow though, doesn’t it?), iconoclastic street art (perhaps a little too polished, and somewhat tame), or part of some campaign we’re unaware of (most likely, but the typos seem odd, unless they’re a clue).
For those who can’t make out the text, the column on the left says “Discriptive facts [sp error theirs] – Accent: Undecided, Height: Undetermined, Nationality: Non-discript [sp error theirs], Weight: Undetermined” the column on the right says “Contact Information – Has style like a sailor. If seen approach with caution. Last seen by the edge of the woods.”
Very strange indeed.
-John Ryan
Note: there’s no guarantee this is a Canadian design, but since it was spotted in Toronto, and a google search doesn’t reveal any other occurrences of this poster in other regions of Canada or abroad, we figured we’d put this up on the CDR and find out if anybody knows the story.
Entry Filed under: Graphics,Miscellaneous,Urban
4 Comments Add your own
1. Miro | January 3rd, 2008 at 14:39
Obviously street art… not polished at all.
2. ET | January 29th, 2008 at 13:25
obvious as the snot dripping from your nose.
boyardee= jumble letters and you get “a boy deer”.
hangs at edge of forest. feed one direction. hide the other direction.
has style like a sailor= the sailor is popeye. smokes pipe, lives alone but has a girl. strong as an ox, but a humanitarian. always on lookout for bluto and his barbaric ways. fights for justice in his own way. a loner mostly. sympathetic to animals (jeep, his pet). eats healthy (spinach). owns no transportation, other than possibly a bike. limitless energy.
mischevious laugh. smarter than most of us, in his own way.
thinks outside of the box. crafty, but appears a dolt.
hero to all who see, or do not see, him.
may be a lesbian woman, who knows?
approach with caution= popeye has a security network like few have see or know about. he will die protecting himself and those he holds dear to his heart. strong-willed and resolute in his beliefs. willing to compromise if offer is for the benefit of all parties concerned. equitable. unassuming.
gatherer of facts and does not act hastily, but rather, ponders the information assembled and concocts a plan of action to produce a swift, yet highly effective, outcome in as short a timeframe as possible. dresses inconspicuously, yet has penchant for military style clothing (camo). doesn’t “pack” when going about routine business. approachable, kind, trusting (he measures each spoken word very carefully) to a point. willing to go to the aid of those in need of protection.
a source for referring individuals to the proper channel for appropriate action taking, if he’s/she’s unable to readily accomplish it (for what ever reason). follows up on all matters
he has involved himself in and stays on people to get it done until the conclusion is reached.
a lover and a fighter.
good ol’ popeye the sailorman!
discriptive is intentionally misspelled. the “i” means it’s him: “i”.
next, please.
3. ET | January 29th, 2008 at 13:41
a couple of other things:
i meant to say popeye will personally do for others what they want, unless he has an agenda that will not permit deviation. then he points them to the proper resource. i speak bad sometimes. lol
the bar-code in the background means he’s done “time” at some indeterminable level and date(s). mabye once, mabye more than once. records do exist within the authority’s files seeking him.
boyardee is spelledwith a “bulletholes” font.
he can, and will, shoot if necessary. accurately, at that.
a quick-firing uzi or something like that is his preferred weapon of choice. small, concealable and highly effective in its carnage
production.
all for now.
other tasks demand attention.
please do not email me without sound and valid reason for doing so.
i respect your time and i expect you to respect mine.
thank you.
4. Wow | February 7th, 2008 at 19:06
Yeah… that’s real logic right there. Not even remotely funny.
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