Comments on: CBC Logo

By: Ali

Ali — Sat, 23 Jan 2010 20:59:14 +0000

I have to add that the new identity is simpler, elegant and easily produceable. As to answer Greg, the logo designed by Kramer was inspired by Western European Design movement of the time. So it was not something off-the-chart invention.

By: Ali

Ali — Sat, 23 Jan 2010 20:55:29 +0000

Lindsay, the logo you see on the TV now is being revised by Gottschalk+Ash particularly by Geordie Allen. After the redesign, all the hell broke loose by Burton Kramer. He dragged CBC to the court; he lost the case.

Most recently, in 2001, Razorfish; US Interactive Media firm, facelifted the CBC identity by adding the abbreviation ‘cbc’. They also developed network ID’s, graphic packaging, music, voice, and two tag lines that encapsulate the overall branding message for CBC Television and CBC Newsworld.

By: Jared Stengel

Jared Stengel — Tue, 24 Nov 2009 01:51:44 +0000

I like Global’s logo… I think someone for a Grade 2 art class contest designed that. How basic.

By: Lindsay

Lindsay — Wed, 30 Sep 2009 01:15:01 +0000

I don’t find it dated in the slightest, but I guess for me enough time has elapsed since the early 70s that this sort geometric or supergraphic typography/logo can now be considered classic. And the excellence of the design transcends that style anyway. I don’t think I’ve ever tired of this thing, and pizza and anatomy have never entered my mind. As a kid I thought of it as “the kaleidoscope.”

By: matthew

matthew — Tue, 24 Feb 2009 04:41:28 +0000

I agree with Greg Cunneyworth. No reason to describe an icon of Canadian design in such lewd terms; it betrays a cynical mindset that is best kept to oneself. The point is that it was iconic, though it looks a bit dated now. The current CBC logo is obviously an adaptation, so the concept has proven to be versatile at least.

By: greg cunneyworth

greg cunneyworth — Tue, 09 Dec 2008 22:13:22 +0000

Just remember that the current logo used today was very much influenced by Kramers design that has since been “modified.” Personally, I would feel bad publicly calling an incredibly important Canadian logo the “exploding anus/asshole” I am curious to know which logos look strikingly similar too. Kramer’s contrubution to Canadian Design should be a little bit more respected then that.

By: The CANADIAN DESIGN RESOURCE » Radio Canada International stamp

The CANADIAN DESIGN RESOURCE » Radio Canada International stamp — Tue, 01 Jan 2008 11:32:13 +0000

[...] a visual metaphor for broadcasting. Notably, Kramer would employ this same metaphor in his famous CBC logo design, three years [...]

By: The CANADIAN DESIGN RESOURCE » CBC “Butterfly” logo

The CANADIAN DESIGN RESOURCE » CBC “Butterfly” logo — Sat, 29 Dec 2007 08:56:12 +0000

[...] CBC animator/producer, Hubert Tison designed this logo to mark the broadcaster’s transition from black and white programming to colour. Apparently, the logo was not used in print, but appeared on screen in between programs. Once the transition to colour was completed, this logo was replaced by Burton Kramer’s iconic ‘gem’ design. [...]

By: Dave

Dave — Fri, 04 May 2007 01:02:20 +0000

I love this logo! I was just looking at coverage of the Conrad Black trial and thought “crud–how long has the CBC had that logo?” and did an image search and up popped this site (great site!).

I think it’s the best darned type style logo I know of–at once typographical and geometric–and I don’t think it’s seemed dated since its inception. And it’s super versatile–I really like the current version on the CBC site.

By: jennifer

jennifer — Tue, 03 Oct 2006 20:38:22 +0000

I have indeed heard it called “exploding anus.”

There are many other logos that look strikingly similar, all designed around the same time.