Eggmark Logo
February 1st, 2009
Design: Nolin Branding & Design Inc. (Montreal, Quebec, Canada)
Additional Credits: Creative direction – Barbara Jacques,
Art direction – Caroline Reumont, Designers – Louise Filion, Stéphane Legault, Caroline Reumont
Client: Canadian Egg Marketing Agency
Date: 2002
The Canadian Egg Marketing Agency is an umbrella for many independent organizations marketing eggs across the country. The “Eggmark” was designed to “help build one single, consistent, positive image in the mind of the customer, facilitating recognition and recall, no matter which organization is sending the message.” Anecdotally, the design seems to be a big success. This childlike little mark has quickly become one of Canada’s most familiar logos, synonymous with eggs themselves not the various regional groups who promote them.
-Michael Erdmann
Source: AIGA Design Archives
2 Comments Add your own
1. Gnats | February 2nd, 2009 at 15:54
I’ve always loved this logo.
2. Dave watson | April 20th, 2009 at 13:34
This one of my favorite Canadian Logos. So simple..so smart. One of those things that you say to yourself…damn I wish I would have done that.
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