Greater Montreal Logo
November 16th, 2008
Design: National Public Relations & Co Création et Gestion de Marque Inc.
Client: Montreal Metropolitan Community
Date: 2008
Developed over the course of 12 months at an expense of $487,000, Greater Montreal’s new logo is a stylized, candy-coloured ‘m’ accompanied by the motto “Greater Montreal: Room to make it real.” The logo is garnering tepid reviews from some and inciting dissent and disdain amongst others.
At this point it seems the safest bet is to reserve criticism until the logo sees the light of day since, as of right now, this logo exists in a vacuum. The Montreal Metropolitan Community has yet to explore how they will promote the identity and instead is budgeting an additional $200,000 to develop a plan next year to implement the logo in 2010. The MMC has issued a call for tenders to find a firm worthy of the task.
Entry Filed under: Logo
6 Comments Add your own
1. admin | November 16th, 2008 at 13:44
Great post John!
2. Marika Eva | November 17th, 2008 at 05:09
Yes, great post. But not the logo. I hate it from the first time I saw it. Looks more like a logo for M&M’s candies.
Or a gay caterpillar.
( that is actually an opinion published in Montreal Metro daily journal)
3. taylor | November 17th, 2008 at 09:01
‘reserve criticism’? If it’s ugly now, it’ll still be ugly in 2010. Any efforts to promote and implement this identity are just going to be like putting lipstick on a pig.
4. John R | November 17th, 2008 at 09:48
I hear what you’re saying Taylor, but a good brand identity experience is always more than the sum of its parts — especially when it comes to the branding of a place. Which is what makes MMC’s commissioning of a logo without the context of an implementation and experience outline all the stranger.
Take a look at the Manitoba, NYC, and Boston Downtown Crossing identities to see how the logo plays but a small part in the overall experience — which isn’t to say the logo shouldn’t be solid from the start, but I still genuinely feel that the jury is out on this one.
A great implementation strategy could make for a great brand experience.
5. Robbie Cluett | March 4th, 2009 at 19:43
wow. im sorry but it took 12 months for someone to come up with the letter ‘M’ and color it in with 5 colors? and to top it all off they spent nearly 500 grand on this? Please someone tell me that I either have this wrong or this is some kind of a joke. In the economic situation we are in, this is where the tax dollars is going to? I dont even live in Montreal and im pissed. again, im sorry but that just absolutely rediculous. Somoene please clear this up for me.
6. Welcome to Magnificenceâ„&hellip | November 28th, 2012 at 07:03
[...] which was taken from the Canadian Defense budget (at Le Clown’s request), hired a top-notch Montreal agency, and waited. The new logo presented was called “Room to make it really ugly“. THE [...]
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