November 16th, 2008
Design: National Public Relations & Co CrÃ©ation et Gestion de Marque Inc.
Client: Montreal Metropolitan Community
Developed over the course of 12 months at an expense of $487,000, Greater Montreal’s new logo is a stylized, candy-coloured ‘m’ accompanied by the motto “Greater Montreal: Room to make it real.” The logo is garnering tepid reviews from some and inciting dissent and disdain amongst others.
At this point it seems the safest bet is to reserve criticism until the logo sees the light of day since, as of right now, this logo exists in a vacuum. The Montreal Metropolitan Community has yet to explore how they will promote the identity and instead is budgeting an additional $200,000 to develop a plan next year to implement the logo in 2010. The MMC has issued a call for tenders to find a firm worthy of the task.
Entry Filed under: Logo