15 Comments Add your own

• 1. admin  |  June 27th, 2006 at 13:02

  I love this logo, it has so much personality and spirit.

  It would be nice to build up a library of logos in use (trucks, letterheads etc) for all the logos that are posted.

  Great stuff.

  Todd

• 2. optimus  |  June 27th, 2006 at 20:48

  i kind of liked their old typeface — much more personality. and the old logo had more humour and personality. i can see the reason for the rework (the text change makes for a less sprawling logo), but i’m not sure i’m that keen with the result.

  that said, of course, compared to the Ontario goverment’s massacre of their logo, this redesign is the work of angels from on high. :)

• 3. David  |  July 7th, 2006 at 09:58

  I also prefer the original typeface. Not so much because it is better, but because the new one is worse.

  You are right, though. the task of updating a brilliant original is quite a stressful challenge.

• 4. nul  |  July 8th, 2006 at 18:55

  The newer version’s typographic treatment is actually superior to the original. While the typeface of the original may have had more personality and earthiness, it wasn’t well executed. The “o”s rest on the baseline, throwing of the optical alignment of the x-height for the lowercase letters. They should rest slightly below the baseline to optically fit better with the rest of the characters. The position also only serves to call attention to the scale of the “o”s compared to the r, n and t, which appear in scale to the captial letters compared to the “o”s. Just squint your eyes and see. :-)

• 5. Matt Warburton FGDC  |  January 25th, 2007 at 12:00

  The logo was actually designed by Hans Kleefeld of Stweart & Morrison back in the early 1970s. I presume the “redesign” was by Hambly & Wolly in 2003. I prefer the older typography as well.

• 6. Matt Warburton FGDC  |  January 25th, 2007 at 12:01

  Sorry. Typo. Stewart & Morrison.

• 7. grain edit · Hans &hellip  |  February 26th, 2008 at 02:01

  [...] Great book discovery by Rosemary Travale. Hans also designed the original logo for the Toronto Zoo. [...]

• 8. ISO50 - The Visual Work o&hellip  |  March 6th, 2008 at 17:15

  [...] book discovery by Rosemary Travale. Hans also designed the original logo for the Toronto Zoo." Subscribe |  Digg! |  del.icio.us |  Stumble |  [...]

• 9. The CANADIAN DESIGN RESOU&hellip  |  March 9th, 2008 at 02:48

  [...] “Great book discovery by Rosemary Travale. Hans also designed the original logo for the Toronto Zoo.” [...]

• 10. The CANADIAN DESIGN RESOU&hellip  |  February 27th, 2009 at 14:24

  [...] Lima Kim, Hambly & Woolley Inc. Client: OCAD Student Press Date: [...]

• 11. frank wienss  |  June 5th, 2009 at 04:58

  prefer the new logotype which is much better executed. not sure about the picture mark as the points of the antlers are missing now. look like branches from a tree or some indian pattern…

• 12. irene  |  June 26th, 2010 at 06:53

  dontn like this logo, only refers 1 animal, zoo is many beautiful animal, is not attractive,

• 13. John T Hulley  |  October 9th, 2010 at 15:42

  If it ain’t broke, don’t fix it! And it wsn’t.
  Cheers, John T

• 14. tina anastakis  |  April 18th, 2011 at 15:41

  The original logo of the deer head was actually created by a gentlemen named John Haanstra, who was an artist at a printing company in Toronto in the 60″s.

• 15. toronto zoo 2004 vector l&hellip  |  August 12th, 2011 at 09:01

  [...] -Michael Erdmann Toronto Zoo logo [...]

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