Save Winter Campaign

February 27th, 2010

Design: Dogwood Initiative
Client: Self-initiated
Date: 2010

http://savewinter.ca/

The Save Winter campaign was designed to capture some of the Olympic media spotlight. Playing perfectly off of VANOC’s much talked about weather woes, Dogwood created their own team of winter-sport-loving mascots, but instead of gold medals, these mascots are cheering for snow (via political action on climate change). Like Dogwood’s successful Tankers Are Loonie project, the project also includes decals that alter the face of Canada’s two dollar coin, hijacking currency to spread their message.

-Michael Erdmann

Entry Filed under: Graphics,Green,Olympics and Games