Treasure Clock
August 27th, 2010
Design: Matt Carr
Client: Umbra U+
Date: 2009
Following the remix trend, Umbra produces a number of market tests of the repurposed variety (taking found objects and upcycling them into a new use). I am not convinced on the success of this tactic here given that the results are so homely and unappealing, both qualities that consumer goods die from. The connection between the found objects and the function/purpose of the clock seems to have been lost in translation, with the glued on objects adding little to the objects narrative. What story/experience does a cassette tape and stuffed animal join to create? Why, in the world of mass time availability (phones, micowaves, DVD players, etc) do we need another clock? I applaud Umbra for the risk taking and ground breaking though, as good ideas like repurposing are always worth exploring. Limited edition of 200 pieces.
Entry Filed under: Electronics,Gong Show,Green,Housewares
4 Comments Add your own
1. Michael Greco | August 28th, 2010 at 12:24
Looks like a high school arts & crafts project. There’s no excuse for this lapse in judgement.
2. Hilton | August 28th, 2010 at 14:55
Who is the consumer on this, and what research was done to guide this type of product to the market? Is if for a child’s room (toys), but in gothic black?!?! I am for the remix concpet and loved the ROM CutCopyPaste exhibit, but this is a little hollow conceptually.
3. CDR3 | August 28th, 2010 at 14:55
Well…this work is aesthetically challenging, but maybe it is more about the idea. I would want to think of this as a product sketch, or prototype, rather than a real serious design. Anyone know who did this work? Was it Matt Carr?
4. Mauricio | September 19th, 2010 at 09:03
Treasure Clock designed by Matt Carr for U+. Limited edition of 200 pieces.
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