2015 Pan Am Games Logos and Icons
October 17th, 2010
Design: Endeavor and Trajectory
Client: The Toronto 2015 Pan/Parapan American Games Organization
Date: 2010
The new logo/identity consists of abstracted, colourful shapes, coming together to resemble a person playing with a ball in the form of TO (the nickname for the city). Inspired by the graphic history of the region, particularly Pre-Columbian aboriginal markings, the forms and colours seem to relate more to the graphic styles of Spain than to the America’s.
Entry Filed under: Logo,Olympics and Games
5 Comments Add your own
1. Todd Falkowsky | October 17th, 2010 at 12:36
These are getting panned in the design community already. A tough crowd for sure, but I am not convinced that the beatings are warranted. The forms are quite fun, which is the spirit of the event, and I am happy that the designers did a little research (although the whole “inspired by aboriginal art of the regions” is pretty thin). Why would we not use Canadian graphics as a source of inspiration instead?
2. cameron jones | October 17th, 2010 at 12:56
The typography bothers me though, I am just not a fan of the contemporary rounded fonts, it feels like it is trying too hard to be contemporary.
3. rek | October 18th, 2010 at 11:10
The design community pans everything. Sometimes it’s warranted (GAP), other times it isn’t (Pepsi).
4. Lee Dale | October 18th, 2010 at 21:45
Come on, rek. The Gap logo was amateur hour, for sure, but the Pepsi logo was a professional fleecing.
Have you read the accompanying rationale? http://bunnitude.com/misc/files/pepsi_gravitational_field.pdf
Complete and utter hogwash.
When the golden ratio is brought into it, you know you’re in for a treat. “The Pepsi Ratio is aesthetic geometry.”
The bottom line is, turning an iconic wave into a misprinted rubber ball is a disaster.
But this is getting way off topic. More thoughts on the Pan Am logo, which is far more pleasant to look at than the Pepsi Ratio:
http://www.underconsideration.com/brandnew/archives/2015_pan_am_games_are_kickin.php
Personally, I wish the type treatment was as compelling as the abstracted TO, but it falls flat. And the sports treatments shown above are disappointing; lacking the charm of the symbols used in the logo.
5. 2015 Pan Am Games are Kic&hellip | October 28th, 2010 at 08:15
[...] You can see some of the more literal sport treatments here (not a good thing): http://www.canadiandesignresource.ca/officialgallery/logo/2015-pan-am-games-logos-and-icons/ [...]
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