Okanagan Spring Brewery Logo (brand)
November 28th, 2008
Design: Subplot, Vancouver BC
Client: Okanagan Spring Brewery
Date: 2008
One of the things I’ve missed most since leaving BC is access to a stunning variety of micro-breweries. Ontario’s got some great small brewery’s, but the local Beer Store’s “choice” ain’t got nothing on BC’s “Cold Beer and Wine” stores. Needless to say, my mouth has been watering ever since I noticed that Okanagan Spring Brewery has gone through a beautiful re-branding process at the hands of Subplot.
While I’m taken with the entire direction they’ve chosen, what I’m most impressed with is the logo – it is simple, clear, and perfectly conveys what the company is all about: handcrafted beer.
I should also mention that Subplot has posted a great rundown of the re-branding process on their site for anyone interested. Their case study offers a welcome inside look to anyone interested in the work which goes into re-branding a product such as this.
- James Kingsley
Via the excellent James Kingsley blog.
Entry Filed under: Logo
7 Comments Add your own
1. admin | November 29th, 2008 at 16:26
THIS IS REALLY STRONG WORK, CONGRATS SUBPLOT!
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6. Keri | May 22nd, 2011 at 14:07
I dont know what you guys are drinking! I have to live with this new label everyday, its immediate impression is that, when combined with the “best temperature” information, it looks like a Union Carbide pesticide application label.
Not a fan of the change you guys love to hug each other over. Take a second look.
7. Ben | February 6th, 2012 at 16:31
I totally agree Keri. I thought the original classic crest that Okanagan Sping used was very strong. It used to be one of my favorite local beer labels (though admittedly, between brands like Nelson and Red Racer it seems like a race to the bottom of the barrel sometimes when it comes to the terrible labels on the shelf).
This new design always looks like a toxic bottle of motor oil. And a big hand palm on red just screams ‘STOP’ to me. Totally uninviting. I’m amazed this design went through, let alone has been on the shelf for years now.
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