Sorel Logo
February 28th, 2007
Design:
Client: Sorel
Date:
Canada is one of the few countries that consistently use their native animals in identity work as opposed to historical people and human achievements. From currency and postage to logos and sports team names these characters remain as symbolized shortcuts for brands to hang content from. Hopefully Sorel is doing better than their poor polar bear mascot!
-Todd Falkowsky
Entry Filed under: Logo
3 Comments Add your own
1. Ben | April 12th, 2007 at 11:02
Sorel is no longer a canadian brand. I wouldn’t say they are worse off then any polar baers. Becasue people can always find new jobs. Ice is harder to come by.
2. Sarah | February 20th, 2008 at 18:13
Based on the fact that everyone in Toronto has a pair of Sorels, I think they’re doing just fine.
3. Canada is … «&hellip | August 19th, 2009 at 12:07
[...] Todd Falkowsky writes on the Canadian Design Resource blog, “Canada is one of the few countries that consistently use their native animals in identity wor… Case in point: Beaver Gas logo Husky Oil logo. Very Great White North. Waterfront Trail logo in [...]
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