Toronto A La Cart Logo
May 19th, 2009
Design:
Client: City of Toronto
Date: 2009
Yesterday (May 18th) marked the launch of Toronto’s new A La Cart program, which features 8 street vendors scattered throughout the city (but mostly near Nathan Phillips Square) selling street foods other than hotdogs.
Each of these independent vendors is equipped with a vending cart custom designed for the City of Toronto and emblazoned with the above logo, which features a rather witty typeface implied by cutlery on plates.
3 Comments Add your own
1. Jennifer Lee | May 19th, 2009 at 15:01
Who would have thought that a city nicknamed “Hogtown” whose major early industry consisted mainly of pig slaughterhouses would have only recently reversed an obscure “Public Health” mandate that required all street vendors to sell only “pre-cooked meat product served in the form of a sausage”. I’m sooooo surprised.
I hit up one of the new carts yesterday (caribbean food at St. Clair) and it was sooooooooooo good.
2. T Falkowsky | May 20th, 2009 at 05:17
It is brave that these are left so abstract…they are quite savvy and well designed, way to go TO.
3. Jacob Sharrard | May 20th, 2009 at 16:22
I like the idea of the playful cutlery type – but the “A” and “R” don’t quite come across for me. Brave? Perhaps. Legible? Not so much.
As for the program itself: long overdue. I can’t wait to sample the new alternatives to street meat!
I wonder if there’s an Ethiopian cart…
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