International Youth Camp – Montréal 1976 Olympic Poster
September 20th, 2008
Design: Graphics and Design Directorate
Client: COJO 76
Date: 1976
This very unusual Olympic poster celebrates International Youth Camp, an unofficial tradition started by King Gustav V at the 1912 Stockholm Olympics. The headline and main logo may seem a bit lost in the denim, but that’s fine, because the main event is the button collection. Each pin is a code, speaking to youth culture and values (“love, equality of the sexes, return to nature, the search for spiritual values, personal harmony, and the need for brotherhood”) – the harmonica in the pocket is a nice detail too. Interesting concept and very well executed.
-Motherbrand
Entry Filed under: Advertising,Best of the CDR,Olympics and Games
3 Comments Add your own
1. J. Scott | September 20th, 2008 at 11:49
not unlike the cover for the super friendz record ‘love energy.’
2. Official Montreal ‘&hellip | November 18th, 2008 at 17:36
[...] later it’s already hard to imagine how a committee rubber-stamped this fantastic official poster for the 1976 Montreal Olympics. Whoever they were, they were probably wearing something groovy. [...]
3. Mark Sean Kershaw | April 3rd, 2009 at 19:44
This poster has long been a favourite as it represents a Canada, a Quebec, and a Montreal now seemingly lost to us. Yes, the country embraces (and officially sanctions) many of the ideals coded in the buttons (peace keeping, unity, gender equity, etc.) but the zeitgeist/esprit/mood/sensibility of the poster belongs to another age – so informal,unpretentious. You’d never get something like this today (not busy enough, no sense of motion, too much to have to “read into and that pot leaf?). The Vancouver Olympic posters are attractive but, gosh, are they busy – so many micro-points of focus for our famished (but somehow lazy) eyes! Truly a sign of the times!
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