February 26th, 2010
While the quality of design has improved, in many ways Vancouver’s souvenirs continue the populist tradition of the Calgary games. Rather than focusing on the Games themselves with representations of athletic endeavor (once the norm), the emphasis today is on desirability and capturing the spirit of the event. In addition to the now familiar blue and green colour scheme and those adorable mascots, we find strategic dashes of Canadiana. Well known Canadian designs, including the toque (knitted cap), parka and knitted sweater (unfortunately not a real Cowichan sweater), and even products like maple syrup are all given the Olympic treatment – an aesthetic that’s distinctive, yet familiar and accessible to global audiences.
Entry Filed under: Olympics/Games