Canadian Olympic Team
June 13th, 2011
Art Direction: Ben Hulse
Design: Greg Durrell, Adam Bognar & Andrew Simpson
Client: Canadian Olympic Committee
Date: 2011
The Canadian Olympic Team began competing in the modern Olympic Games in the early 1900′s. Over a century of stories, themes, and iconography, influenced this comprehensive rebrand which included brand strategy, brand architecture, marks, typography, colour, graphics, photography style, writing style, brand guidelines and launch video.
To watch the brand video and to see more info visit brand.olympic.ca
Entry Filed under: Book/Magazine,Brand,Logo,Olympics and Games,Sport
3 Comments Add your own
1. Justin | June 13th, 2011 at 15:09
This could end up replacing the Montréal designs as my personal favourite. Fantastic work all around.
2. Constance | June 17th, 2011 at 08:53
That might be pushing it just a tad, Justin, but I do agree – this work is really terrific.
3. laura | June 20th, 2011 at 08:22
Hello,
Is it possible to buy this book somewhere, on a web site ?
Thanks for your answer.
Laura
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed