Ethnocultural Portrait of Canada, 2001

April 24th, 2009

Design: MoiMoi (Angela Iarocci and Claire Ironside)
Client: HarbourFront Centre
Date: 2007

This has to be one of the great exhibit spaces in Toronto, ON. Located beside the busy waterfront, this billboard sized spot benefits from a steady flow and mix of locals and tourists, accessible 24 hours a day.

The Ethnocultural Portrait of Canada is a survey and representation of the Canadian population, built using consensus data to create a beautiful colour coded chart that expresses the ninety three main origins of our society. Normally this type of information remains buried in census data columns, but this work brings it to life, in a fashion that we all can decode, relate to, and celebrate. We are reminded, in a positive way, that Canada is a powerful mosaic, and that immigration is a positive social force for us to be proud of.

-Todd Falkowsky

As a note, this piece was one of the main inspirations for my own colour project last year.

Entry Filed under: Best of the CDR,Symbols,Urban