Yukon Wordmark
September 20th, 2006
Design:
Client: Government of Yukon
Date:
A photograph I took while visiting Whitehorse, Yukon. I discovered this logotype on a government billboard located beside the Yukon River. I particularly like the typographic treatment of the word Yukon because it does such a great job of describing Yukon’s rugged landscape.
It’s a shame whoever designed this billboard set the body type in Arial instead of helvetica (you can see this in “of whitehorse”). However, maybe that was for the best, because if it was set in helvetica I most certainty would have stolen it.
- Gregory Durrell
Entry Filed under: Type
2 Comments Add your own
1. admin | September 20th, 2006 at 16:02
Nice post!
-tf
2. Jon Gel | September 18th, 2008 at 15:32
Unfortunately this is an improper use of the Yukon wordmark.
Excerpt from the Yukon visual identity manual:
Positioning Signature Lines
Supporting lines of type must align with the left edge of the downstroke of the “Y” in the wordmark. There are no exceptions to the prescribed positioning of signature lines.
Well apparently there are exceptions … lots of them :)
‘Yukon’ is suppose to be in Pantone 154 … don’t think that brown is quite correct
As for the use of Arial … unfortunately the guidelines give a choice:
The style of lettering used throughout the program is Arial or Helvetica.
Pretty much everyone in the Government uses PCs so Arial it is … as the graphic designer for the Government I have been providing everything with Helvetica … but there is a lot of improper usage out there!
I like the wordmark too … glad it’s getting some props.
Cheers!
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