Montréal Olympics “International Youth Camp” Poster


This very unusual Olympic poster celebrates International Youth Camp, an unofficial tradition started by King Gustav V at the 1912 Stockholm Olympics. The headline and main logo may seem a bit lost in the denim, but that’s fine, because the main event is the button collection. Each pin is a code, speaking to youth culture and values (“love, equality of the sexes, return to nature, the search for spiritual values, personal harmony, and the need for brotherhood”) – the harmonica in the pocket is a nice detail too. Interesting concept and very well executed.


Similar Posts
CityTV Print Ad
The Letter ‘A’ Ad
The Hidden Cameras fold out Poster
Necco Canada Mints Ad
Canada Dry “Enjoy Life” Print Ad
The Deflate the Elephant Campaign
Start The Presses Poster