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Canadian Forces inspired tribute jerseys.
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Wow, the militarization of pro sports in Canada. The point is what?
First the Jets logo, now this.
Sieg Heil, fuhrer Cherry!
The point is what?
A few years ago, the Calgary Stampede learned through their market research that there’s a strong correlation between the type of person who’ll pay to attend live rodeo events and the type who enjoys watching NASCAR — and sure enough, they explicitly linked the two in their advertising the next year.
So despite the now-common claim that camo sports jerseys are simply and purely a way to “honour the troops,” I wouldn’t be the least bit surprised if this re-branding is the result of exactly that sort of market understanding. (Except that here, the correlation was likely borne of intuition rather than formal research. After all, our national pastime, for example, has never been a particularly pacifist sport….)